SANTA CLARA, Calif. — In an plea that surely will fall on deaf ears, 49ers coach Jim Harbaugh made an appeal Monday that the media focus on the players in Super Bowl XLVII and not on him and his brother John, who will be coaching from opposing sidelines.

Harbaugh made it pretty plain that he might not cooperate much on the brothers-do-battle angle, though he admitted it’ll likely be the primary story when the 49ers and Baltimore Ravens arrive in New Orleans next week.

“Yes, that’s definitely a possibility,” he said at his weekly news conference. “But I can take a pass personally from that.”