(BPT) - American consumers are increasingly comfortable with the term “smart” when it’s associated with technology. From smartphones to smart cars and even smart clothing, they’ve embraced the idea of devices that are “intelligent” and responsive to their changing needs. Even though smart TVs have been around for almost five years, many consumers still don’t have all the facts.
“A new consumer survey found that 52 percent of U.S. consumers already know what a smart TV is,” says Matt Durgin, a smart TV expert at LG. ”And, out of those unfamiliar, when they learned more about smart TVs, more than half said they would consider buying one.”
Understanding the smart TV concept is easier than one would think. Smart TVs are Internet-connected TVs that work kind of like a cable or satellite provider’s on-demand system, allowing users to tailor what they watch and when – a buffet of TV shows and movies. The difference is that smart TVs offer much more content from multiple providers and deliver it via your home’s Internet connection. LG’s smart TVs, for example, offer access to online content such as Netflix, Hulu Plus, YouTube, and more, as well as Internet browsing capabilities. Some even include downloadable apps to provide interesting information and games.
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